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Mailchimp pricing
Mailchimp paid plans start at $13/month (free plan available). View on the Shopify App Store ↗
Mailchimp Email SMS Marketing · Email marketing · 4.8★ · 1,549 reviews
Current Mailchimp plans
As listed on the Shopify App Store on Nov 1, 2026. All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
| Plan | Price | Details |
|---|---|---|
| Free | Free | 8 features
|
| Essentials | $13/month | Starts at $13 per month. 6 features
|
| Standard | $20/month | Starts at $20 per month. 5 features
|
| Premium | $350/month | Starts at $350 per month. 7 features
|
The developer also publishes full pricing on their site ↗.
Mailchimp price history
Monthly list price per plan, Jan 26, 2022 – Nov 1, 2026. Lines are drawn between observations; the exact change date lies somewhere inside each bracket listed below.
Mailchimp price increases & changes
1 change detected since Jan 26, 2022. Dates are brackets: the last observation showing the old pricing and the first showing the new.
-
Price increase between Dec 9, 2022 and Dec 12, 2022
- Essentials: $11/month → $13/month (+18%)
- Premium: $299/month → $350/month (+17%)
- Standard: $17/month → $20/month (+18%)
Evidence: archived Dec 9, 2022 → archived Dec 12, 2022
Cheaper Mailchimp alternatives
Email marketing apps whose cheapest paid plan is below Mailchimp's $13/month, sorted by review count.
| App | Paid plans from | Free plan | Reviews |
|---|---|---|---|
| CWILL Popup Email Marketing | $11.90/mo | Yes | 7,679 |
| ONE: AI, Pop Up & SMS | $9/mo | Yes | 996 |
| Wishlist Hero | $4/mo | Yes | 422 |
| SmartrMail | $10/mo | Yes | 305 |
| 1CP Email Popup & Spin Wheel | $9.99/mo | Yes | 232 |
| Uppush | $12.99/mo | Yes | 171 |
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