home / changes / model changes
Pricing model changes
37 changes34 apps30 checked by hand
A higher number isn't always a price hike. These are changes where a price went up, but the plan changed at the same time, so the old and new prices aren't for the same thing. We list them here, explain each one, and keep them out of Biggest hikes, Latest price hikes and the monthly reports.
- Intro price ended
- The old price was an introductory or "from" price (for example, "first 50 subscribers"), not the plan's list price.
- Allowance changed
- The plan now includes more (or different) orders, sessions, products, contacts or credits, so the price buys something else.
- Tiers re-cut
- Plans were restructured: a new plan took over the old price while the existing plan moved up. We detect this automatically when a new plan appears at exactly the old price.
- Pricing basis changed
- The app moved from, say, a flat fee plus commission to usage tiers, so the numbers can't be compared directly.
All pricing model changes, newest first
-
model
Ongoing Subscriptionspricing model change
Sell subscriptions, memberships & subscription boxes. Launch in minutes, keep more subscribers.
- Development stores (Free) removed
- BASIC ($14.99/mo) removed
- Scale added at $299/mo
- Growth: $24.99/mo → $99/mo (+296%)
- Starter: $9.99/mo → $49/mo (+390%)
Not like-for-like. The pricing model changed from subscription-revenue caps with no transaction fees to plans with per-transaction fees (Starter: 3% + 20c; Growth: 2% + 20c). Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Jun 21, 2026 and Oct 31, 2026 · archive Jun 21 → snapshot Oct 31 -
model
Subipricing model change
Subscriptions & loyalty app for recurring payments, memberships, boxes and abonnements, without code
- Starter added at $29/mo
- Subi: $4.99/mo → $119/mo (+2285%)
- Subi Plus: $24.95/mo → $479/mo (+1820%)
Not like-for-like. The old price was an introductory rate ("From $4.99 for your first 50 subscribers; adjusts as your business grows"). The new pricing adds a Starter plan and changes transaction fees. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between May 4, 2026 and Jun 10, 2026 · archive May 4 → archive Jun 10 -
model
BuyBoxpricing model change
Bundles, Upsells, Social Proof, Trust Badges, Benefits, and many more to boost your Conversion Rate.
- Basic Plan added at $12.99/mo
- Pro Plan: $12.99/mo → $19.99/mo (+54%)
Not like-for-like. A new plan (Basic Plan) took over the old $12.99/month price while Pro Plan moved up, so this is a tier shift rather than a like-for-like increase. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · flagged automatically
between Apr 14, 2026 and May 8, 2026 · archive Apr 14 → archive May 8 -
model
Doofinderpricing model change
Revolutionize Product Search and Discovery with Doofinder.
- Plan Advanced: $129/mo → $436/mo (+238%)
- Plan Basic: $39/mo → $61/mo (+56%)
- Plan Pro: $59/mo → $186/mo (+215%)
Not like-for-like. The new prices are euro prices converted to dollars (€49/€149/€349 × 1.25 = $61/$186/$436; the annual prices match to the cent), and the plans were rebuilt at the same time: the request allowances (Advanced: up to 50,000 requests/mo.) were dropped and features moved between tiers. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Aug 30, 2025 and May 8, 2026 · archive Aug 30 → archive May 8 -
model
BundleSuitepricing model change
The Ultimate Product Bundle App: Mix and Match, Box Builder, BYOB, BOGO, Quantity Breaks & Free Gift
- Essential Plan: $19.99/mo → $39/mo (+95%)
- Professional Plan: $39.99/mo → $99/mo (+148%)
- Starter Plan: $12.99/mo → $12/mo (-8%)
Not like-for-like. The plan limits changed: Professional's bundle-revenue cap went from $10,000 to $30,000/month (Essential's from $5,000 to $10,000). Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Feb 17, 2026 and Apr 30, 2026 · archive Feb 17 → archive Apr 30 -
model
Prefixboxpricing model change
AI search, AI chat, product filters & search bar to boost CR with smart product search & discovery
- Basic ($39/mo) removed
- Essentials added at $139/mo
- Advanced: $139/mo → $389/mo (+180%)
- Standard: $79/mo → $229/mo (+190%)
Not like-for-like. Plans were restructured with larger quotas: Standard went from 17,000 to 70,000 searches/month, and Basic was replaced by Essentials. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Nov 25, 2024 and Apr 16, 2026 · archive Nov 25 → archive Apr 16 -
model
TxtCartpricing model change
Join 4,000+ brands growing sales with AI text marketing, SMS campaigns, cart recovery, and flows.
- Enterprise ($499/mo) removed
- Pro: $199/mo → $399/mo (+100%)
Not like-for-like. Usage rates changed at the same time (Pro SMS $0.010 → $0.007, MMS $0.045 → $0.024), and the Enterprise plan was removed. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Jan 14, 2026 and Feb 11, 2026 · archive Jan 14 → archive Feb 11 -
model
Bird Pickup & Delivery Datepricing model change
Local delivery, store pickup, click & collect & shipping with a calendar date picker and time slots
- Advance ($16.99/mo) removed
- Growth added at $29.99/mo
- Essential: $9.99/mo → $16.99/mo (+70%)
- Premium: $29.99/mo → $59.99/mo (+100%)
Not like-for-like. A new plan (Growth) took over the old $29.99/month price while Premium moved up, so this is a tier shift rather than a like-for-like increase. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · flagged automatically
between Oct 26, 2025 and Dec 13, 2025 · archive Oct 26 → archive Dec 13 -
model
ReConvertpricing model change
Get bigger orders with upsell, cross sell and frequently bought together. Add post purchase upsells.
- Upsell Basic added at $4.99/mo
- Upsell Business added at $19.99/mo
- Upsell Growth: $4.99/mo → $9.99/mo (+100%)
Not like-for-like. Usage-based tiers were re-cut: plans are priced by monthly orders or upsell revenue, and a new $4.99 Upsell Basic tier now covers what Upsell Growth used to. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Nov 26, 2025 and Dec 8, 2025 · archive Nov 26 → archive Dec 8 -
model
RecurrinGO!pricing model change
Flexible service subscription app with monthly subscriptions to boost recurring revenue.
- Essential ($19.99/mo) removed
- Basic added at $9/mo
- Growth: $29.99/mo → $29/mo (-3%)
- Pro: $59.99/mo → $149/mo (+148%)
Not like-for-like. The pricing model changed from subscription-revenue caps (Pro: up to $10,000/month) to unlimited subscriptions plus a transaction fee (Pro: 0.5%). Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Apr 26, 2025 and Nov 25, 2025 · archive Apr 26 → archive Nov 25 -
model
Starshipitpricing model change
Shipping software that saves time and shipping costs with automated labels and carrier selection.
- Enterprise: $170/mo → $350/mo (+106%)
- Professional: $115/mo → $130/mo (+13%)
- Starter: $35/mo → $30/mo (-14%)
- Starter Plus: $100/mo → $90/mo (-10%)
Not like-for-like. The plan allowances changed: Enterprise went from up to 4,000 to up to 10,000 labels/month (Starter went from 250 to 100). Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Feb 20, 2025 and Aug 14, 2025 · archive Feb 20 → archive Aug 14 -
model
Depictpricing model change
Automated collection sorting, AI search, and recommendations - while you curate what matters.
- Basic: $50/mo → $100/mo (+100%)
Not like-for-like. The plan allowance changed: Basic went from 25k to 50k sessions/month. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Apr 22, 2025 and Aug 13, 2025 · archive Apr 22 → archive Aug 13 -
model
RecurrinGO!pricing model change
Flexible service subscription app with monthly subscriptions to boost recurring revenue.
- Basic ($4/mo) removed
- Enterprise ($99/mo) removed
- Free added at Free
- Essential added at $19.99/mo
- Growth: $19/mo → $29.99/mo (+58%)
- Pro: $29/mo → $59.99/mo (+107%)
Not like-for-like. The plan allowances changed: Pro went from up to $5,000 to up to $10,000 of subscription revenue per month, and the plans were renamed and re-cut (a free plan replaced the $4 Basic). Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Feb 26, 2025 and Apr 26, 2025 · archive Feb 26 → archive Apr 26 -
model
Ako Retargetingpricing model change
Acquire & Retain Customers Smarter with AI Store Insight, Retargeting, Store Credit Loyalty Program
- Advanced: $99/mo → $199/mo (+101%)
- Gold: $19/mo → $29/mo (+53%)
Not like-for-like. The plan allowance changed: Advanced went from up to 1,000 to up to 3,000 monthly orders, and the ad-spend fee was dropped. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Aug 14, 2024 and Apr 9, 2025 · archive Aug 14 → archive Apr 9 -
model
Grid & Pixelpricing model change
Email Marketing
- Free (Free) removed
- DO IT YOURSELF added at $49/mo
- FULL SERVICE: $49/mo → $99/mo (+102%)
Not like-for-like. A new plan (DO IT YOURSELF) took over the old $49/month price while FULL SERVICE moved up, so this is a tier shift rather than a like-for-like increase. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · flagged automatically
between Jan 24, 2025 and Mar 29, 2025 · archive Jan 24 → archive Mar 29 -
model
Loyolypricing model change
Loyalty, referral, UGC & wallet. Turn your customers into repeat buyers and brand advocates.
- Advanced: $199/mo → $539/mo (+171%)
- Basic: $49/mo → $199/mo (+306%)
- Plus: $499/mo → $999/mo (+100%)
Not like-for-like. Plans were re-cut: Basic went from up to 500 to up to 1,000 orders/month, per-order overage fees changed ($0.20 → $0.30 on Basic, $0.25 on Advanced, $0.10 on Plus), and Plus dropped the Checkout Extension and Klaviyo setup. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Aug 10, 2024 and Dec 2, 2024 · archive Aug 10 → archive Dec 2 -
model
Kindly Payment Reminderpricing model change
Recover unpaid orders & open draft orders with advanced payment reminders (Email & SMS)
- Free (Free) removed
- More plans: $24.99/mo → $89.99/mo (+260%)
Not like-for-like. The old "More plans $24.99" entry was a placeholder ("Install app to view all pricing plans"); the new entries are commission-based tiers (0.75% per recovered order, fixed-commission options), not the same plan. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Jun 17, 2024 and Oct 7, 2024 · archive Jun 17 → archive Oct 7 -
model
Depo Deposits & Partial Paymentspricing model change
Manage partial payment split payment, preorder and deposit on online and draft orders. COD Supported
- Dollar ($1/mo) removed
- Free added at Free
- Starter added at $9/mo
- Lite: $15/mo → $49/mo (+227%)
- Pro: $75/mo → $149/mo (+99%)
Not like-for-like. Plans were restructured: the $1 Dollar plan was replaced by a $9 Starter and a free plan, and processing fees were roughly halved (Lite: 1.5% + 15c → 0.75% + $0.15). Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Aug 14, 2024 and Sep 17, 2024 · archive Aug 14 → archive Sep 17 -
model
Easy Bundlespricing model change
The all-in-one product bundles & bundle builder app to grow order value (AOV) with all bundle types
- Essential Plan: $19/mo → $49/mo (+158%)
Not like-for-like. The plan limits changed: Essential's bundle-sales cap went from $5,000 to $7,500/month. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Aug 14, 2024 and Sep 9, 2024 · archive Aug 14 → archive Sep 9 -
model
EasySearch YMMpricing model change
YMM search and vehicle fitment for auto parts, tires, phone accessories or any parts fitment niche.
- BASIC PLAN added at $19/mo
- PREMIUM PLAN: $19/mo → $75/mo (+295%)
Not like-for-like. Plans were restructured: a new Basic plan took over the old $19 price and Premium became a higher tier. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Mar 18, 2024 and Aug 11, 2024 · archive Mar 18 → archive Aug 11 -
model
Synctrack Returnspricing model change
Manage returns with an automated returns and exchanges portal, return tracking & EU Withdrawal forms
- Professional added at $11.99/mo
- Premium: $6.99/mo → $39.99/mo (+472%)
Not like-for-like. Plans were restructured: the single paid plan (Premium, no volume limits) became the top of three tiers, and the free plan went from 5 returns/month to unlimited requests. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Oct 4, 2023 and Jun 25, 2024 · archive Oct 4 → archive Jun 25 -
model
Tokipricing model change
Toki is the ultimate loyalty app — powering rewards, referrals, memberships & POS
- Enterprise ($1,899/mo) removed
- Essential added at $49/mo
- Power added at $599/mo
- Growth: $149/mo → $299/mo (+101%)
Not like-for-like. The pricing model changed from $0.15 per order after 700 orders/month to a percentage of attributed revenue (Growth: 3%), with new Essential and Power plans. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Oct 11, 2023 and Apr 17, 2024 · archive Oct 11 → archive Apr 17 -
model
Rebuypricing model change
- Try It (Free) removed
- Grow added at $749/mo
- Starter added at $99/mo
- Pro: $249/mo → $499/mo (+100%)
- Scale: $99/mo → $249/mo (+152%)
Not like-for-like. A new plan (Starter) took over the old $99/month price while Scale moved up, so this is a tier shift rather than a like-for-like increase. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · flagged automatically
between Nov 29, 2023 and Dec 9, 2023 · archive Nov 29 → archive Dec 9 -
model
Shogunpricing model change
Easy to use visual page editor to design blog posts, product pages, landing pages & theme sections
- Plan (Free) removed
- Build: $29/mo → $99/mo (+241%)
Not like-for-like. The plan allowance changed: Build went from 10 to 50 published pages, and the free plan was removed. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Oct 4, 2023 and Nov 28, 2023 · archive Oct 4 → archive Nov 28 -
model
Fast Bundle (FBP)pricing model change
Boost AOV with product bundles, upsell, bundle builder, free gift, BOGO, FBT, and volume discounts
- Basic: $14.99/mo → $29.99/mo (+100%)
- Premium: $119.99/mo → $139.99/mo (+17%)
- Pro: $44.99/mo → $69.99/mo (+56%)
Not like-for-like. The plan limits changed from bundle shows to monthly bundle sales (Basic: 2,000 bundle shows → $1,000 of bundle sales). Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Apr 19, 2023 and Sep 14, 2023 · archive Apr 19 → archive Sep 14 -
model
Easy Bundlespricing model change
The all-in-one product bundles & bundle builder app to grow order value (AOV) with all bundle types
- Plus ($99/mo) removed
- Advanced Plan added at $59/mo
- Plus Plan: $59/mo → $99/mo (+68%)
Not like-for-like. A new plan (Advanced Plan) took over the old $59/month price while Plus Plan moved up, so this is a tier shift rather than a like-for-like increase. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · flagged automatically
between May 29, 2023 and Jun 8, 2023 · archive May 29 → archive Jun 8 -
model
Conjured Membershipspricing model change
Memberships, mastered. Easily manage membership programs – increase loyalty & recurring revenue.
- Growth: $29/mo → $69/mo (+138%)
- Plus Unlimited: $69/mo → $299/mo (+333%)
- Starter: $9.99/mo → $19/mo (+90%)
Not like-for-like. Transaction fees were re-cut with the prices: Plus Unlimited went from 0.9% to 0.4% of membership transactions, Growth from 1.9% to 0.9% and Starter from 2.9% to 1.9%. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Feb 3, 2023 and May 25, 2023 · archive Feb 3 → archive May 25 -
model
Wiserpricing model change
Grow AOV with frequently bought, related product, cart drawer gifts, checkout & post purchase upsell
- Basic ($9/mo) removed
- Startup added at $29/mo
- Growth: $49/mo → $99/mo (+102%)
- Premium: $149/mo → $199/mo (+34%)
Not like-for-like. The pricing model changed from a monthly fee plus 2% of Wiser-generated sales to order-volume tiers. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Feb 8, 2023 and May 18, 2023 · archive Feb 8 → archive May 18 -
model
AiTrillionpricing model change
Build loyalty reward program w/ membership, reviews, Affiliates, email, SMS, Whatsapp & Ai Chat Bot
- Growth: $65/mo → $125/mo (+92%)
- Startup Plan: $15/mo → $65/mo (+333%)
Not like-for-like. The plan allowance changed: Startup went from up to 500 to up to 5,000 active customers. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Dec 4, 2022 and Mar 26, 2023 · archive Dec 4 → archive Mar 26 -
model
StoreSEOpricing model change
Get found on Google and ChatGPT: AI fixes SEO in bulk and compresses images for speed
- BASIC added at $11.11/mo
- ENTERPRISE: $49.99/mo → $249.99/mo (+400%)
- PREMIUM: $11.11/mo → $49.99/mo (+350%)
Not like-for-like. A new plan (BASIC) took over the old $11.11/month price while PREMIUM moved up, so this is a tier shift rather than a like-for-like increase. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · flagged automatically
between Dec 8, 2022 and Mar 24, 2023 · archive Dec 8 → archive Mar 24 -
model
Privypricing model change
- Starter Plan: $15/mo → $30/mo (+100%)
Not like-for-like. The plan allowance changed: Starter went from up to 250 to up to 1,500 email contacts. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Dec 25, 2022 and Feb 12, 2023 · archive Dec 25 → archive Feb 12 -
model
Klaviyopricing model change
Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales.
- SMS: $5/mo → $15/mo (+200%)
Not like-for-like. The SMS allowance changed from 150 SMS contacts to 1,250 SMS/MMS credits. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Dec 25, 2022 and Feb 9, 2023 · archive Dec 25 → archive Feb 9 -
model
Camouflagepricing model change
Hide/Unpublish sold-out & unavailable variants effortlessly from product pages, search & filters
- Basic Plan added at $7/mo
- Pro Plan: $7/mo → $15/mo (+114%)
Not like-for-like. A new plan (Basic Plan) took over the old $7/month price while Pro Plan moved up, so this is a tier shift rather than a like-for-like increase. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · flagged automatically
between Jun 10, 2022 and Jan 28, 2023 · archive Jun 10 → archive Jan 28 -
model
Appstle Membershipspricing model change
Only end-to-end memberships tool covering member plans, perks (e.g. discounts, access), and billing
- BUSINESS: $19/mo → $39/mo (+105%)
- ENTERPRISE: $49/mo → $79/mo (+61%)
- STARTER: $8/mo → $19/mo (+138%)
Not like-for-like. The plan allowance changed: Starter went from 200 to 100 members. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Aug 8, 2022 and Dec 31, 2022 · archive Aug 8 → archive Dec 31 -
model
Rebuypricing model change
- Scale added at $249/mo
- Starter: Free → $99/mo
- Pro: $4.49/mo → $499/mo (+11014%)
Not like-for-like. The pricing model changed from per-order pricing (Pro: $4.49/month plus 9¢ per order; Starter free up to 50 orders) to flat monthly plans. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Aug 23, 2022 and Sep 30, 2022 · archive Aug 23 → archive Sep 30 -
model
Loop Subscriptionspricing model change
Boost Subscriber Growth with an All-in-One Subscription App for Smart Offers, Bundles & Cancel Flows
- Premium ($49/mo) removed
- Ultimate ($499/mo) removed
- Enterprise added at $399/mo
- Growth: $5/mo → $99/mo (+1880%)
Not like-for-like. Plans were restructured: Premium ($49) and Ultimate ($499) were replaced by Enterprise ($399), Growth took on former Premium features, and its transaction fee went from 0.75% to 1.0%. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Feb 27, 2022 and Sep 29, 2022 · archive Feb 27 → archive Sep 29 -
model
Searchanisepricing model change
Boost your online store sales with AI predictive instant search and product filters
- Pro 2 added at $99/mo
- Starter: Free → $19/mo
- Pro 1: $14/mo → $39/mo (+179%)
Not like-for-like. Plans were redefined by catalog size: Pro 1 went from 25–500 products to 5,000+ products, and the free Starter plan became $19. Not counted in Biggest hikes or Latest price hikes. About pricing model changes · checked by hand
between Jun 8, 2022 and Jul 6, 2022 · archive Jun 8 → archive Jul 6
Changes marked as checked by hand were compared against the archived listings, and the reason quotes what changed. The others were flagged automatically as tier shifts. Spotted one we got wrong? Email [email protected].
The weekly hike list
Every Shopify app price increase from the past week, in one email. Coming soon.