updated Nov 1

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Shopify app price increases: February 2023

1 price increase1 earlier, first spotted1 appmedian +69%13 changes in total

1 Shopify app raised prices on a like-for-like plan in or around February 2023. The largest: Wiser Growth +69%. We also first spotted 1 increase this month that happened earlier but can't be pinned to a month.

Price increases

  1. +69%
    Wiserprice increase

    Grow AOV with frequently bought, related product, cart drawer gifts, checkout & post purchase upsell

    • Basic Shopify ($9/mo) removed
    • Basic added at $9/mo
    • Growth: $29/mo → $49/mo (+69%)
    • Premium: $199/mo → $149/mo (-25%)
    between Dec 25, 2022 and Feb 8, 2023 · archive Dec 25 → archive Feb 8

First spotted in February 2023 (changed earlier)

We can only say these happened somewhere inside the bracket shown, which is longer than 45 days, so they aren't counted in this month's numbers.

  1. +12%
    Hulk Product Optionsprice increase

    Add unlimited product options, variants, and swatches with add-on pricing and conditional logic.

    • Advanced Plan: $18.90/mo → $20/mo (+6%)
    • Basic Plan: $8.90/mo → $10/mo (+12%)
    between Dec 25, 2022 and Feb 26, 2023 · archive Dec 25 → archive Feb 26

Other pricing changes

  1. plans
    Propel Subscriptionspricing change

    Grow revenue and increase retention with Propel. Powerful subscription management made easy!

    • Enterprise added at $79/mo
    • Growth added at $39/mo
    between Jan 28, 2022 and Feb 27, 2023 · archive Jan 28 → archive Feb 27
  2. -30%
    ActiveCampaignprice decrease

    Autonomous marketing to transform your store

    • Plus: $70/mo → $49/mo (-30%)
    • Professional: $187/mo → $149/mo (-20%)
    between Dec 27, 2022 and Feb 12, 2023 · archive Dec 27 → archive Feb 12
  3. model
    Privypricing model change
    • Starter Plan: $15/mo → $30/mo (+100%)

    Not like-for-like. The plan allowance changed: Starter went from up to 250 to up to 1,500 email contacts. Not counted in Biggest hikes or Latest price hikes. About pricing model changes

    between Dec 25, 2022 and Feb 12, 2023 · archive Dec 25 → archive Feb 12
  4. plans
    Yotpo Product Reviewspricing change

    Collect and display product reviews and ratings to showcase social proof and build trust.

    • Growth 100 ($24/mo) removed
    • Growth 250 ($49/mo) removed
    • Growth 50 ($15/mo) removed
    • Growth added at $15/mo
    • Prime added at $119/mo
    between Dec 26, 2022 and Feb 9, 2023 · archive Dec 26 → archive Feb 9
  5. model
    Klaviyopricing model change

    Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales.

    • SMS: $5/mo → $15/mo (+200%)

    Not like-for-like. The SMS allowance changed from 150 SMS contacts to 1,250 SMS/MMS credits. Not counted in Biggest hikes or Latest price hikes. About pricing model changes

    between Dec 25, 2022 and Feb 9, 2023 · archive Dec 25 → archive Feb 9
  6. plans
    Yotpo Loyaltypricing change

    Turn one-time shoppers into lifelong customers with a flexible loyalty and rewards program.

    • Silver ($29/mo) removed
    • Gold: $249/mo → $199/mo (-20%)
    between Dec 25, 2022 and Feb 9, 2023 · archive Dec 25 → archive Feb 9
  7. plans
    Reviepricing change

    Get reviews with photos, videos, and audio via WhatsApp. Create marketing campaigns.

    • Plan 1000 added at $59/mo
    • Plan 200 added at $9/mo
    • Plan 500 added at $29/mo
    between Sep 24, 2022 and Feb 8, 2023 · archive Sep 24 → archive Feb 8
  8. plans
    Loop Returnspricing change

    Automate returns, editing, tracking, and fraud prevention to boost loyalty and grow revenue.

    • Essentials - 500 ($59/mo) removed
    • Starter added at $59/mo
    • Usage-based Plan added at $29/mo
    between Jan 2, 2023 and Feb 5, 2023 · archive Jan 2 → archive Feb 5
  9. plans
    EComposerpricing change

    Easy and smart page builder: build any stunning, sales-ready pages - now supercharged with AI

    • BASIC added at $14.99/mo
    • PREMIUM added at $59.99/mo
    • PRO added at $29.99/mo
    between Dec 25, 2022 and Feb 3, 2023 · archive Dec 25 → archive Feb 3
  10. plans

    Manage partial payment split payment, preorder and deposit on online and draft orders. COD Supported

    • Plan (Free) removed
    between Dec 4, 2022 and Feb 3, 2023 · archive Dec 4 → archive Feb 3
  11. plans
    Mikawaya Subscriptionpricing change

    売上向上の為のマーケティング機能に特化した日本製サブスクアプリ!CVR改善、LTV向上における機能とサポートが充実

    • ライトプラン added at $12/mo
    between Jul 1, 2022 and Feb 3, 2023 · archive Jul 1 → archive Feb 3

Dates are brackets: we know the last day we saw the old price and the first day we saw the new one. A price increase is counted in a month when the new price was first seen that month and the bracket is 45 days or shorter.

The weekly hike list

Every price hike we recorded in the past week, subscriptions and store apps, in one email. Launching soon: email us and we'll add you when the first issue goes out.

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