Shopify app price increases: January 2026
3 price increases2 earlier, first spotted3 appsmedian +26%23 changes in total
3 Shopify apps raised prices on a like-for-like plan in or around January 2026. The largest: ReferralCandy Basic +34%, Atlas AI Store Builder Starter Plan +26%, BOGOS Plus +10%. We also first spotted 2 increases this month that happened earlier but can't be pinned to a month.
Price increases
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+10%
BOGOSprice increase
Break BFCM sales record with BOGO, buy x get y, free gift, bundles, discounts, and checkout upsell
- Plus: $99.99/mo → $109.99/mo (+10%)
between Jan 11, 2026 and Jan 30, 2026 · archive Jan 11 → archive Jan 30 -
+34%
ReferralCandyprice increase
Grow your sales with referral, affiliate and influencer marketing, all in one platform.
- Basic: $29/mo → $39/mo (+34%)
between Jan 11, 2026 and Jan 22, 2026 · archive Jan 11 → archive Jan 22 -
+26%
Atlas AI Store Builderprice increase
Build your stores and pages with AI, instantly.
- Starter Plan: $39/mo → $49/mo (+26%)
between Dec 11, 2025 and Jan 3, 2026 · archive Dec 11 → archive Jan 3
First spotted in January 2026 (changed earlier)
We can only say these happened somewhere inside the bracket shown, which is longer than 45 days, so they aren't counted in this month's numbers.
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+68%
CWILL Returns & Exchangesprice increase
Returns that turn to profit by incentivizing exchanges and providing a self-service returns portal.
- Enterprise added at $299/mo
- Essential: $20/mo → $29/mo (+45%)
- Professional: $59/mo → $99/mo (+68%)
between Feb 8, 2025 and Jan 25, 2026 · archive Feb 8 → archive Jan 25 -
+102%
Colissimo Officialprice increase
Create your Colissimo shipping labels, manage returns, and ship internationally in just a few clicks
- Advanced Plan: $34/mo → $57/mo (+68%)
- PLUS Plan: $57/mo → $115/mo (+102%)
between Nov 16, 2025 and Jan 13, 2026 · archive Nov 16 → archive Jan 13
Other pricing changes
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plans
OP Color Swatchpricing change
Customize the variant picker with visual swatches and show matching images for each variant.
- PAY AS YOU GROW added at $11.90/mo
between Jan 5, 2026 and Jan 28, 2026 · archive Jan 5 → archive Jan 28 -
plans
Appstle Bundlespricing change
Comprehensive & customizable bundling, discounts & post-purchase upsells app to increase sales & AOV
- Growth added at $19.99/mo
- Pro added at $39.99/mo
- Starter added at $7.99/mo
between Nov 16, 2025 and Jan 28, 2026 · archive Nov 16 → archive Jan 28 -
plans
Dadao Product Reviewspricing change
Amazon/AliExpress/Etsy/Walmart/CSV review importer, collect video/ photo reviews, post-sale referral
- Premium added at $9.90/mo
between Aug 14, 2025 and Jan 28, 2026 · archive Aug 14 → archive Jan 28 -
plans
APO Product Optionspricing change
Custom product options & variants: product customizer with file upload, price calculator & add-ons
- Unlimited ($14.99/mo) removed
- Growth added at $29.99/mo
- Starter added at $14.99/mo
between Oct 10, 2025 and Jan 23, 2026 · archive Oct 10 → archive Jan 23 -
-23%
Globo Product Optionsprice decrease
Add unlimited options to any product and charge for the extras. Paid upgrades can lift order value.
- ADVANCED: $24.90/mo → $19.90/mo (-20%)
- PREMIUM: $12.90/mo → $9.90/mo (-23%)
between Jan 19, 2026 and Jan 20, 2026 · archive Jan 19 → archive Jan 20 -
plans
Smilepricing change
Loyalty rewards that turn first-time buyers into repeat customers: points, VIP tiers and referrals.
- Plus ($999/mo) removed
- Starter ($49/mo) removed
- Essential added at $15/mo
- Standard added at $79/mo
between Jan 11, 2026 and Jan 15, 2026 · archive Jan 11 → archive Jan 15 -
plans
Replopricing change
Build high-converting landing pages with Replo in minutes. Optimize with analytics and A/B testing.
- Basic ($119/mo) removed
- Growth ($599/mo) removed
- Pro added at $599/mo
- Starter added at $119/mo
between Dec 9, 2025 and Jan 15, 2026 · archive Dec 9 → archive Jan 15 -
-24%
easyDHLprice decrease
All-in-One DHL & Deutsche Post Shipping Solution!
- Shopify Basic: $25/mo → $19/mo (-24%)
between Nov 12, 2025 and Jan 15, 2026 · archive Nov 12 → archive Jan 15 -
plans
Grid & Pixelpricing change
Email Marketing
- Autopilot Plan ($99/mo) removed
- Startup Plan ($49/mo) removed
- Autopilot added at $49/mo
between Dec 8, 2025 and Jan 12, 2026 · archive Dec 8 → archive Jan 12 -
plans
Redopricing change
Elevate shopper experiences with premium returns, shipping & fulfillment, email marketing & checkout
- AI and Support ($10/mo) removed
- Checkout Optimizer added at $10/mo
- Email and SMS added at $10/mo
- Support and AI added at $10/mo
between Nov 21, 2025 and Jan 12, 2026 · archive Nov 21 → archive Jan 12 -
-29%
SearchPieprice decrease
Unfixed SEO cost you traffic & sale. Fix SEO AI, schema, index before shoppers find your competitor!
- Enterprise: $139/mo → $99/mo (-29%)
between Nov 18, 2025 and Jan 12, 2026 · archive Nov 18 → archive Jan 12 -
plans
Frequently Bought Together (CBB)pricing change
Boost AOV with smart frequently bought together bundles, upsells, and cross sell discounts.
- Starter (Free) removed
between Dec 29, 2025 and Jan 11, 2026 · archive Dec 29 → archive Jan 11 -
-4%
Sternifyprice decrease
All in one tool to add Sections, Socialproof and new CRO options to your theme.
- Sternify Pro: $41/mo → $39.50/mo (-4%)
- Sternify Starter: $24/mo → $23/mo (-4%)
between Nov 14, 2025 and Jan 11, 2026 · archive Nov 14 → archive Jan 11 -
plans
Tapita GEO Studiopricing change
Rank higher on Google and get recommended to shoppers ready to buy by ChatGPT & Gemini.
- Growth added at $29.99/mo
between Nov 12, 2025 and Jan 11, 2026 · archive Nov 12 → archive Jan 11 -
plans
Rechargepricing change
The subscription platform built for the world’s fastest-growing brands.
- Pro ($499/mo) removed
- Plus added at $499/mo
between Jan 3, 2026 and Jan 8, 2026 · archive Jan 3 → archive Jan 8 -
plans
Ferapricing change
Build trust and boost sales with authentic customer reviews, photos, and videos.
- Semi-Large added at $199/mo
between Nov 14, 2025 and Jan 4, 2026 · archive Nov 14 → archive Jan 4 -
-77%
Ryzoprice decrease
Find what shoppers mean with AI-powered search, visual search, and collection filters
- Basic: $19/mo → $5/mo (-74%)
- Essential: $39/mo → $9/mo (-77%)
- Growth: $84/mo → $29/mo (-66%)
between Mar 28, 2025 and Jan 4, 2026 · archive Mar 28 → archive Jan 4 -
-20%
Shogunprice decrease
Easy to use visual page editor to design blog posts, product pages, landing pages & theme sections
- Grow: $249/mo → $199/mo (-20%)
between Nov 14, 2025 and Jan 3, 2026 · archive Nov 14 → archive Jan 3
Dates are brackets: we know the last day we saw the old price and the first day we saw the new one. A price increase is counted in a month when the new price was first seen that month and the bracket is 45 days or shorter.
The weekly hike list
Every price hike we recorded in the past week, subscriptions and store apps, in one email. Launching soon: email us and we'll add you when the first issue goes out.