Apple TV price history & increases

Current Apple TV prices (US)

US list prices in USD before tax, promotions and bundles.

Free plan or trial: 7-day free trial; 3 months free with a new Apple device.

Sports: All MLS matches (Season Pass folded into Apple TV in 2026) and Formula 1 in the US (F1 TV Premium included from 2026).

Apple TV price history

1. +15%
   price increase

   • Monthly: $12.99/mo → $14.99/mo

   Aug 28, 2026 · source: deadline.com · prices checked on the page Nov 2
2. +20%
   price increase

   • Annual: $99.00/yr → $119.00/yr

   Aug 28, 2026 · source: deadline.com · prices checked on the page Nov 2
3. +30%
   price increase

   • Monthly: $9.99/mo → $12.99/mo

   Aug 21, 2025 · source: cnbc.com · prices checked on the page Nov 2
4. +43%
   price increase

   • Monthly: $6.99/mo → $9.99/mo

   Oct 25, 2023 · source: cnbc.com · prices checked on the page Nov 2
5. +40%
   price increase

   • Monthly: $4.99/mo → $6.99/mo

   Oct 24, 2022 · source: cnbc.com · prices checked on the page Nov 2

Apple TV pricing FAQ

How much does Apple TV cost?

Apple TV costs $14.99/month in the US (prices checked Nov 2, 2026). Yearly plans: $119/year. Plans: Monthly $14.99/month; Annual $119/year.

Did Apple TV raise its prices?

Yes. Last raised on Aug 28, 2026 (Monthly: $12.99 → $14.99/month, +15%). Apple TV has raised prices 4 times since 2022.

Does Apple TV have a free trial or free plan?

7-day free trial; 3 months free with a new Apple device.

Cheaper streaming video alternatives

Services in the same category whose cheapest monthly plan costs less than Apple TV's ($14.99/mo). Plans differ in what they include.

All 11 streaming video services