updated Nov 1

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Shopify app price increases: May 2023

2 price increases3 earlier, first spotted2 appsmedian +15%13 changes in total

2 Shopify apps raised prices on a like-for-like plan in or around May 2023. The largest: Globo Product Options PREMIUM +68%, Selleasy TIER III +15%, Selleasy TIER II +14%. We also first spotted 3 increases this month that happened earlier but can't be pinned to a month.

Price increases

  1. +15%
    Selleasyprice increase

    AOV+ with bundling, product addons, related products, cart page, checkout & post purchase upsell.

    • TIER II: $6.99/mo → $7.99/mo (+14%)
    • TIER III: $12.99/mo → $14.99/mo (+15%)
    between Apr 19, 2023 and May 21, 2023 · archive Apr 19 → archive May 21
  2. +68%
    Globo Product Optionsprice increase

    Add unlimited options to any product and charge for the extras. Paid upgrades can lift order value.

    • PREMIUM: $5.90/mo → $9.90/mo (+68%)
    between May 18, 2023 and May 19, 2023 · archive May 18 → archive May 19

First spotted in May 2023 (changed earlier)

We can only say these happened somewhere inside the bracket shown, which is longer than 45 days, so they aren't counted in this month's numbers.

  1. +16%
    Easy Bundlesprice increase

    The all-in-one product bundles & bundle builder app to grow order value (AOV) with all bundle types

    • Advanced Plan ($59/mo) removed
    • Enterprise ($149/mo) removed
    • Try Before You Buy added at Free
    • Plus added at $99/mo
    • Plus Plan: $99/mo → $59/mo (-40%)
    • Starter Plan: $25/mo → $29/mo (+16%)
    between Feb 20, 2023 and May 29, 2023 · archive Feb 20 → archive May 29
  2. +50%
    ReturnZapprice increase

    Automate returns, exchanges, credit & EU withdrawal. Keep the sale with exchange first automation.

    • Free Plan (Free) removed
    • Basic Plan added at $8.95/mo
    • Pro Plan added at $69.95/mo
    • Standard Plan: $19.95/mo → $29.95/mo (+50%)
    between Aug 10, 2022 and May 28, 2023 · archive Aug 10 → archive May 28
  3. +43%
    UpPromoteprice increase

    Affiliate & influencer marketing solution built for scale, trusted by top brands & experts

    • Enterprise: $139.99/mo → $199.99/mo (+43%)
    • Grow Affiliate: $21.99/mo → $29.99/mo (+36%)
    • Professional: $69.99/mo → $89.99/mo (+29%)
    between Dec 25, 2022 and May 25, 2023 · archive Dec 25 → archive May 25

Other pricing changes

  1. plans
    Rapid Searchpricing change

    AI search bar and product filters live in minutes, no code, no theme edits

    • Advanced ($79/mo) removed
    • Premium ($199/mo) removed
    • Starter ($19/mo) removed
    • Basic 1 added at $9/mo
    • Basic 2 added at $19/mo
    • Basic 3 added at $39/mo
    between May 1, 2023 and May 31, 2023 · archive May 1 → archive May 31
  2. plans

    Manage partial payment split payment, preorder and deposit on online and draft orders. COD Supported

    • Enterprise added at $600/mo
    between Apr 14, 2023 and May 28, 2023 · archive Apr 14 → archive May 28
  3. plans
    Puco Sectionspricing change

    Save your time and money with 200+ sections & blocks, no coding required, all in your Theme Editor

    • Pro Plan ($14.90/mo) removed
    • Shopify Plus Pro ($44.90/mo) removed
    • Basic added at $4.90/mo
    • Pro added at $19.90/mo
    • Standar added at $14.90/mo
    between Mar 24, 2023 and May 27, 2023 · archive Mar 24 → archive May 27
  4. model
    Conjured Membershipspricing model change

    Memberships, mastered. Easily manage membership programs – increase loyalty & recurring revenue.

    • Growth: $29/mo → $69/mo (+138%)
    • Plus Unlimited: $69/mo → $299/mo (+333%)
    • Starter: $9.99/mo → $19/mo (+90%)

    Not like-for-like. Transaction fees were re-cut with the prices: Plus Unlimited went from 0.9% to 0.4% of membership transactions, Growth from 1.9% to 0.9% and Starter from 2.9% to 1.9%. Not counted in Biggest hikes or Latest price hikes. About pricing model changes

    between Feb 3, 2023 and May 25, 2023 · archive Feb 3 → archive May 25
  5. plans
    PayWhirlpricing change

    Elevate subscription revenue with PayWhirl – a powerful, flexible app for seamless subscriptions

    • PLUS ($49/mo) removed
    • Ultimate ($249/mo) removed
    • SCALE added at $149/mo
    • TRACTION added at $29/mo
    between Dec 26, 2022 and May 25, 2023 · archive Dec 26 → archive May 25
  6. plans
    Smilepricing change

    Loyalty rewards that turn first-time buyers into repeat customers: points, VIP tiers and referrals.

    • Pro ($599/mo) removed
    • Plus added at $999/mo
    between Mar 23, 2023 and May 22, 2023 · archive Mar 23 → archive May 22
  7. model
    Wiserpricing model change

    Grow AOV with frequently bought, related product, cart drawer gifts, checkout & post purchase upsell

    • Basic ($9/mo) removed
    • Startup added at $29/mo
    • Growth: $49/mo → $99/mo (+102%)
    • Premium: $149/mo → $199/mo (+34%)

    Not like-for-like. The pricing model changed from a monthly fee plus 2% of Wiser-generated sales to order-volume tiers. Not counted in Biggest hikes or Latest price hikes. About pricing model changes

    between Feb 8, 2023 and May 18, 2023 · archive Feb 8 → archive May 18
  8. plans
    Zeno Page Builderpricing change

    Effortlessly create pages and theme sections with PageBuilder’s AI-powered drag-and-drop simplicity

    • Starter ($19/mo) removed
    between Jul 14, 2022 and May 15, 2023 · archive Jul 14 → archive May 15

Dates are brackets: we know the last day we saw the old price and the first day we saw the new one. A price increase is counted in a month when the new price was first seen that month and the bracket is 45 days or shorter.

The weekly hike list

Every price hike we recorded in the past week, subscriptions and store apps, in one email. Launching soon: email us and we'll add you when the first issue goes out.

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