updated Nov 1

home / reports / 2023-06

Shopify app price increases: June 2023

2 price increases1 earlier, first spotted2 appsmedian +27%14 changes in total

2 Shopify apps raised prices on a like-for-like plan in or around June 2023. The largest: Klaviyo Email +50%, Rivo Growth +27%, Rivo Starter +26%. We also first spotted 1 increase this month that happened earlier but can't be pinned to a month.

Price increases

  1. +50%
    Klaviyoprice increase

    Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales.

    • Email: $20/mo → $30/mo (+50%)
    between Jun 22, 2023 and Jun 29, 2023 · archive Jun 22 → archive Jun 29
  2. +27%
    Rivoprice increase

    See why brands choose Rivo to power their loyalty, rewards & referral programs

    • Growth: $149/mo → $189/mo (+27%)
    • Premium: $299/mo → $349/mo (+17%)
    • Starter: $39/mo → $49/mo (+26%)
    between Apr 25, 2023 and Jun 1, 2023 · archive Apr 25 → archive Jun 1

First spotted in June 2023 (changed earlier)

We can only say these happened somewhere inside the bracket shown, which is longer than 45 days, so they aren't counted in this month's numbers.

  1. +17%
    Reputon Etsy Reviewsprice increase

    Etsy reviews app. Import Etsy seller and product reviews & testimonials. Etsy Share and Save.

    • Standard: $5.99/mo → $6.99/mo (+17%)
    between Apr 4, 2023 and Jun 2, 2023 · archive Apr 4 → archive Jun 2

Other pricing changes

  1. plans
    Globo Product Optionspricing change

    Add unlimited options to any product and charge for the extras. Paid upgrades can lift order value.

    • PRO added at $19.90/mo
    between Jun 29, 2023 and Jun 30, 2023 · archive Jun 29 → archive Jun 30
  2. plans
    Avada AI SEOpricing change

    Boost AEO & AI search visibility with AI SEO Audit Agent, On-Page SEO Optimizer, and SEO Checklist

    • Starter added at $9.95/mo
    between Apr 29, 2023 and Jun 28, 2023 · archive Apr 29 → archive Jun 28
  3. plans
    Vitalspricing change

    Replace your app stack with one app for product reviews, bundles, heatmaps, sections and 40+ more

    • Basic ($29.99/mo) removed
    • Business added at $49.99/mo
    • Hobby added at $29.99/mo
    • Plus added at $299.99/mo
    • Pro added at $89.99/mo
    between Dec 25, 2022 and Jun 21, 2023 · archive Dec 25 → archive Jun 21
  4. plans
    17TRACKpricing change

    Order tracking & automated shipping notifications for merchants to reduce WISMO and drive more sales

    • Essentials ($48/mo) removed
    • Basic added at $9/mo
    • Premium added at $239/mo
    • Pro added at $79/mo
    between Jun 8, 2023 and Jun 15, 2023 · archive Jun 8 → archive Jun 15
  5. plans
    Growavepricing change

    Drive repeat sales with loyalty & rewards, VIP tiers, referrals, and reviews across online and POS.

    • ENTERPRISE ($299/mo) removed
    • GROWTH added at $99/mo
    between Mar 4, 2023 and Jun 10, 2023 · archive Mar 4 → archive Jun 10
  6. model
    Easy Bundlespricing model change

    The all-in-one product bundles & bundle builder app to grow order value (AOV) with all bundle types

    • Plus ($99/mo) removed
    • Advanced Plan added at $59/mo
    • Plus Plan: $59/mo → $99/mo (+68%)

    Not like-for-like. A new plan (Advanced Plan) took over the old $59/month price while Plus Plan moved up, so this is a tier shift rather than a like-for-like increase. Not counted in Biggest hikes or Latest price hikes. About pricing model changes

    between May 29, 2023 and Jun 8, 2023 · archive May 29 → archive Jun 8
  7. plans
    Conjured Membershipspricing change

    Memberships, mastered. Easily manage membership programs – increase loyalty & recurring revenue.

    • Plus Unlimited ($299/mo) removed
    • Summer Special added at $9.99/mo
    between May 26, 2023 and Jun 8, 2023 · archive May 26 → archive Jun 8
  8. plans
    Tokipricing change

    Toki is the ultimate loyalty app — powering rewards, referrals, memberships & POS

    • Growth added at $299/mo
    • Pro added at $799/mo
    • Starter added at $29/mo
    between Jan 27, 2023 and Jun 7, 2023 · archive Jan 27 → archive Jun 7
  9. plans
    EcoReturnspricing change

    AI-powered returns automation app: encourage exchanges, store credits & turn refunds into revenue.

    • Advance plan ($19/mo) removed
    • Ultimate plan ($89/mo) removed
    • Automation Plan added at $19/mo
    • Ultimate AI Plan added at $89/mo
    between Mar 28, 2023 and Jun 4, 2023 · archive Mar 28 → archive Jun 4
  10. plans

    Get AI theme updates, add new sections, and protect your store with backups & outage alerts.

    • Pro + Priority Sup ($17/mo) removed
    • Pro plan ($9/mo) removed
    • Updater Pro added at $9/mo
    • Vault Pro added at $29/mo
    • Vault Starter added at $9/mo
    between Mar 6, 2023 and Jun 3, 2023 · archive Mar 6 → archive Jun 3
  11. plans

    Order delivery date picker for local delivery & pickup. Handle the BFCM rush with cutoffs & limits

    • Advanced Calendar ($29.97/mo) removed
    • Basic Calendar ($14.99/mo) removed
    • Pickup + Delivery ($21.98/mo) removed
    • Product Calendar ($21.98/mo) removed
    • PARTNERS STORES added at Free
    • Delivery Date added at $12.99/mo
    • Product delivery added at $19.98/mo
    • Store Pickup added at $19.98/mo
    between Dec 27, 2022 and Jun 1, 2023 · archive Dec 27 → archive Jun 1

Dates are brackets: we know the last day we saw the old price and the first day we saw the new one. A price increase is counted in a month when the new price was first seen that month and the bracket is 45 days or shorter.

The weekly hike list

Every price hike we recorded in the past week, subscriptions and store apps, in one email. Launching soon: email us and we'll add you when the first issue goes out.

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